By Alison Bailin Batz
When Casey Ashdown launched Zerorez of Phoenix in 2004, he and business partner Nathan Perrins had two goals: bring local consumers an environmentally friendly professional cleaning alternative to harsh chemicals and cleaning agents, and to engage with people beyond a simple carpet cleaning or two.
Going Beyond Green to Clean
“Traditional carpet cleaning uses heated water mixed with soaps, detergents and toxic chemicals that are injected into the carpet under pressure,” said Ashdown. “Through technology, we’ve developed a cleaning system that does not use soaps, harsh detergents or shampoos, but instead a revolutionary, non-toxic, water-based cleaning agent called Empowered Water.”
According to Ashdown, Empowered Water is applied to carpet fibers with a patented high-pressure, controlled-spray system that loosens embedded dirt and removes it through a powerful extraction wand, cleaning the carpet without leaving any residue behind.
“Another benefit of thinking green from the start – spots are much less likely to reappear,” said Ashdown. “Spots often reappear as a result of a wicking action from the carpet backing to the tips of the carpet fiber as the carpet dries. We eliminate this and de-lamination, which is caused by conventional hot water extraction cleaning methods.”
Zerorez is also able to offer their green cleaning services to upholstery, mattresses, tiles, hard surfaces and even area rugs – not to mention specialized service in helping manage pet odors without harming man’s best friend.
Engaging the Community
“When someone hires us, they are doing more than paying us for a service – they are inviting us into their homes, their neighborhoods and even their lives,” said Ashdown. “We take great pride in that and do all we can to continuously earn their trust and respect.”
In an effort to inspire and mobilize his team – now more than 75 strong Valleywide – Ashdown launched the Zerorez Zero to Hero program several years ago, a community outreach arm of the company focused on helping to raise and donate funds to local organizations serving children.
“Like our customers, many of us – including myself – are parents,” he said, noting recent donations in excess of $30,000 to organizations including Phoenix Children’s Hospital, Help for Families, the Anasazi Foundation and the Boy Scouts, just to name a few.
Beyond financial support, Ashdown and his team also take great pride in their Rezoteer Volunteer Program, which allows staff – often with their families – to work together to give back as a team during organized Zerorez volunteer activities held monthly.
“We’ve cleaned homes together at Sunshine Acres Children’s Home; packaged food together for Feed My Starving Children; planted cactus and cleaned the Riparian Preserve; and even crafted birthday cards for the children at Save the Family,” said Ashdown. “It’s safe to say that both of my goals when we started the business have been exceeded a dozen times over.”
And Ashdown is not the only one to notice. In 2015, the business was honored by the Better Business Bureau (BBB) with the coveted Torch Award for Ethics for its commitment to the environment, its team and the community-at-large.
For more information, visit zerorezphoenix.com.
Alison Bailin Batz is an senior account executive with HMA Public Relations.