By Emily Powell
If you’ve ever paid a visit to a sandy beach along an ocean coast, you’ve probably seen the thick coating of plastic trash that washes up from the sea. This garbage stew is a mismash of plastic souvenirs from all the world’s coastlines, and it’s officially become more than just an eyesore to beach-goers: it’s disturbing the global marine ecosystem.
This is what makes Proctor and Gamble’s new hair products line so exciting: they’ve announced their plan to manufacture the world’s first recyclable shampoo bottle made with 25 percent recycled beach plastic. By the end of 2018, half a billion bottles will include 25 percent post-consumer recycled plastic, which is more than 90 percent of all bottles sold under Proctor and Gamble lines like Pantene and Head & Shoulders in Europe. This is an astounding commitment to advance the transition towards a circular — or waste-free — economy.
“We felt that the leading shampoo brand in sales should lead in sustainability innovation,” said Lisa Jennings, Vice President for Head & Shoulders and Global Hair Care Sustainability Leader for Procter & Gamble, in an official press release. The transition will utilize 2,600 tons of recycled plastic each year, or about eight fully-loaded 747 jumbo jets-worth of beach waste and single-use material.
The initiative is made possible through a partnership with TerraCycle and SUEZ, both experts in the recycling industry. The bottle will be used for several Proctor and Gamble product lines, including Pantene and Head & Shoulders.
Additionally, the new bottle will help create an innovative norm for manufacturing companies, as they strive to reclaim the 90-95 percent of packaging value that is wasted when a buyer discards the empty bottle. The potential for saving money on supply chain sourcing, reducing landfill waste costs, and bringing more attention to the plastic waste that continues to litter our shores is a monumental step towards sustainable consumerism.
Check out more information about the announcement here.