By Bharat Venkatesh
My Sister’s Closet will be hosting a Silver Anniversary Soiree on October 20 to celebrate the store’s 25th anniversary. The Karl Lagerfeld (German fashion designer and head designer at Chanel and Fendi) themed party, beginning at 5:30 p.m. at the Lincoln Village Shopping Center in Scottsdale, will include light bites, entertainment and a Twisted Sister Cocktail.
25 Years of Growth
Ann and Jenny Siner took their first steps toward building one of the largest designer consignment empires in the country in 1991, opening their first rendition of My Sister’s Closet in a quaint space in central Phoenix.
Inspired by the changing attitudes toward resale shopping but refusing to accept the “dark, dirty and dingy” reality of clothing resale stores, the sisters dedicated themselves to “turning the ‘three d’s’ into the ‘three c’s’ – cute, clean and current.”
Their plan worked. My Sister’s Closet opened the eyes of shoppers to the good sense involved in selling off the parts of their wardrobe that they no longer needed or wanted instead of throwing them away. The opportunity to shop for the best brands at a 90% discount made their apparel resale store a masterstroke.
The Siner sisters’ success is a sure indicator of how great an idea theirs was, and surprised even the sisters themselves. Their store was always filled and consignments flooded in continuously, ample evidence that they were reshaping the way people in Arizona shopped.
“When Jenny and I opened our first store at Town & Country we had a feeling the community would embrace our recycled designer apparel shop, but never imagined it would blossom into what it has become today. This is just more than we could have ever dreamed,” said CEO Ann Siner.
In the 25 years since then, the Siner sisters have converted their high-end boutique into an over $25 million designer consignment empire that currently employs 240 people and features a burgeoning online business that draws customers from around the globe.
The parent corporation, Eco-Chic Consignments, currently operates 15 stores in Arizona and California, featuring three brands: My Sister’s Closet for women’s apparel, Well Suited for men’s apparel and My Sister’s Attic for home furnishings.
The stores offer shoppers a contemporary and fashionable feel while continuing to match others in their category with their winning deals on all the items they stock, such as their designer clothing, handbags, shoes, hats, accessories, jewelry.
The Sisters’ Charity
In spite of the resounding success they have enjoyed, the Siner sisters remain as charitable as they were when they began, contributing to organizations that help women and animals. The two have given away more than 30 percent of their proceeds to organizations every year such as the AZ Humane Society, Helping Animals Live On (HALO), Fresh Start, AZ Nature Conservatory, Southwest Wildlife Conversation Center, Defenders of Wildlife and many others.
In 2014, the sisters opened My Sisters’ Charities Thrift Store, which annually donates 100 percent of its net profits to charity and has raised more than $170,000 for charity since its opening.
“We are thrilled with the success of My Sisters’ Charities Thrift Store and amazed at what we were able to accomplish in just a year and half,” said Ann, who has fostered hundreds of animals over the years. “My Sisters’ Charities is committed to supporting organizations aimed at wildlife preservation, helping women in abusive relationships and ending euthanasia of homeless pets, and we know our contributions make a difference.”
Fitting in with their commitment to provide the “finest inventory available” and keep their “customers and consigners happy,” this Silver Anniversary Soiree will also allow shopping all night long in order to support some of the sisters’ favorite nonprofit organizations. As such, this party, with its dual shopping and charity components, definitely mirrors the ideals of Ann and Jenny Siner.￼
The October issue of Green Living magazine will include My Sister’s Closet on the cover along with a corresponding article.
Join Ann Siner, Jenny Siner and Tess Loo October 20th starting at 5:30pm at My Sister’s Closet located in the Lincoln Village Shopping Center at 6204 N. Scottsdale Rd. Scottsdale, AZ 85253. Space is limited. RSVP for the party to email@example.com.
To learn more about the 25-year festivities or My Sister’s Closet, Well Suited and My Sister’s Attic visit www.mysisterscloset.com.